Your Facebook post was buried by 9am.
You posted at 7am. By the time buyers woke up, scrolled past the memes, and got to your eggs, someone else had already sold theirs. Paddock keeps your stall visible all day, every day — no algorithm required.
Facebook Groups and Marketplace are free, easy to access, and genuinely useful for reaching local communities. Many sellers have built real customer bases through them. But they weren't built for selling — and that gap shows up every time you try to take an order.
The problem with Facebook groups
Buried by mid-morning
You post at 7am. By 10am it’s been pushed down by announcements, memes, and lost cats. Your "12 dozen eggs available" reaches maybe 3% of the group. The ones who saw it have already gone to the supermarket.
No order system
Someone comments "interested!" You DM them. They don’t reply for 4 hours. Someone else messages asking for the same box. You’re holding eggs in limbo while managing 11 conversations with no system.
No payment, no record
You end up doing PayID transfers, cash on pickup, or just hoping someone shows. There’s no order confirmation, no receipt, no record. If something goes wrong, there’s no trail.
Trapped inside one group
Your posts only reach people already in that specific group. Someone 3km away who’s looking for local eggs right now has no way to find you — unless they happen to be in the same group and see your post on the right day.
Endless re-listing
Stale posts get ignored. You have to re-list every few days to stay visible. It’s unpaid marketing work on top of the actual work of growing and producing.
Paddock vs. Facebook Groups — at a glance
With Paddock, you get
Found on the map
Your stall appears on a live map the moment you publish it. Buyers within 20km can find you whether or not they're in any Facebook group — no post required.
Real order management
Every buyer goes through a proper checkout. You see name, items, quantity, and payment status in your dashboard. No more mental order tracking across 11 message threads.
Automatic payments
Buyers pay at checkout — card, Apple Pay, or Google Pay. Money moves to your bank account in 1–2 days. No PayID negotiations. No cash-in-hand arrangements.
Broadcast to followers
Built up a customer base? Send a direct message to every stall follower — it lands in their inbox. No algorithm. No hoping they're online. (Grow plan)
Start selling free — no credit card, no lock-in. Your stall is live in under 3 minutes.